Creating a strategy is the single most important thing you can do. Who is the content for and for what purpose? How do you measure it and what does success look like? Your strategy brings all of this together.
Content Marketing must be consistent and frequent, sounds easy? Wrong! Without a smart tactic plan you will not keep up. Content calendars, resources and time management are crucial. It's time to turn strategy into tactics.
The long term benefits of building an audience around your brand are huge. A permissive audience to talk to, sell to and become brand advocates. Patience and persistence pays off when you nurture an audience into being.
Optimising your content creation is crucial to success. Using the right tools and services can save time and money. Knowing when to do things yourself or to get and expert to help can make all the difference.